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Insights
Short, practical articles on the questions our clients are working through.
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AI adoption starts with the business question
Most AI projects stall because they start with the tool. Start with the decision or the process you want to improve instead.
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GDS and NDC: strategy before technology
NDC is often treated as an IT project. For most airlines it is a commercial decision about channels, cost and customers.
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Designing an operating model for distributed teams
When an offshore or remote team underperforms, the cause is usually the operating model around it, not the people in it.
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